For centuries, royalty has had a huge influence on society. While some may not believe society should place Royal families on the pedestal that it does, the reality is that those with the crowns and the right bloodlines are seen to be vastly impactful.
According to The Brand Finance Group – a London-based business valuation and strategy consultancy – Princess Charlotte’s estimated net worth is $5.2 billion (£3 billion). By comparison, her older brother, Prince George, has an estimated net worth of $4.2 billion (£2.4 billion).
Charlotte’s high value, noted The Brand Finance Group, has much to do with her fashion influence. For instance, when Princess Charlotte’s birthday photo began circulating on May 1, interested parties fell in love with the pastel yellow John Lewis Baby Luxury Sheep Cardigan she was wearing. The infatuation with said sweater was so high, it sold out in 24 hours.
It looks like the “Charlotte effect” is in full swing.
Explained Brand Finance Group Marketing and Communications Director, Robert Haigh: “This is actually as simple as the relative size of the men’s and women’s fashion markets, by which I mean that Charlotte’s endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George’s, allowing a greater scope for the monetization of her ‘brand’ and hence a higher value.”
Of course, Charlotte’s mum has been a fashion icon for years now, inspiring women worldwide to adopt her style. As a result, Brand Finance Group believes that the Duchess is worth a mind-boggling $8.2 billion (£4.7 billion).